M+ Platform
Editor's Pick

The New Miigle+ Is Here!

May 30, 2022

For the last few years, Miigle+ has turned consumerism into cause-sumerism, connecting people with products and businesses that match their values. And we're only just getting started. We're embarking on a new chapter in our journey, beginning with a refreshed platform and brand identity that will better position us to achieve our mission of building a more sustainable future through ethical consumerism.

With the new Miigle+, it's easier than ever to discover products and businesses that reflect your values. Our refreshed platform is designed with our target audience in mind — millennials and Gen Z, who are at the forefront of the ethical consumerism movement.

What's New on Miigle+?

Apart from a new look and feel, we've made a few critical changes to the platform:

  • We've simplified our product categories to make it easier for you to find what you're looking for.
  • We've improved our search functionality, so you can easily find products and businesses that match your values.
  • We've expanded our partner network to include even more businesses that are aligned with our mission.
  • We've made it easier for businesses to list their products on Miigle+.

We're excited to continue building a more sustainable future together with you. 

Why Is Conscious Shopping Important?

As consumers, we have the power to change our spending habits and drive positive change through them. Every purchase we make is a vote for the kind of world we want to live in.

Miigle+ was created to make it easy for people to find and support businesses making a positive impact. From fashion and beauty to food and drink, we curate a selection of companies that are committed to sustainability, social responsibility, and ethical practices.

Shopping is ubiquitous and unavoidable – but it doesn't have to be mindless. With Miigle+, you can shop with intention and positively impact every purchase.

What Exactly Is Miigle+?

Miigle+ is an AI-enabled e-commerce platform for ethical shopping that helps connect shoppers with businesses that match their values.

What does that mean? We make it easy for you to find products and businesses that reflect your values – whether you're looking for eco-friendly fashion or sustainable home goods. Tell us what's important to you, and we'll do the rest. 

We're creating the world's most comprehensive database of sustainable, vegan, and purpose-driven brands with AI technology to recommend them and their items to customers while they shop online.

This allows shoppers to buy from brands they trust without sacrificing convenience or selection.

What's more, our technology gives brands the ability to connect with their target consumers in a way that was never before possible.

We are building an ecosystem of brands, retailers, and shoppers that is good for people and the planet.

What Features Does the Platform Offer?

The following are some of the key features that Miigle+ offers:

  • A brand directory of over 450 sustainable, social good, and purpose-driven brands
  • A Chrome extension that allows you to shop ethically on any website
  • An app that helps you discover products and businesses that match your values


Using a combination of proprietary data and AI technology, Miigle+ is changing the way people shop by making it easy to find and support businesses that are making a positive impact.

We're on a mission to build a more sustainable future through ethical consumerism, and we invite you to join Miigle+ on this journey.

It's time to shop sustainably!


From M+ Stories

Get your fix on product updates, industry news, and inspiring stories from our amazing brands.

View all stories