Shopping is ubiquitous; it’s a powerful act that gives us all access to the products and services we need, but with also the potential to solve some of our biggest social and environmental problems.
81% of Gen-Z consumers say that sustainability, fair trade, ethical labour conditions, and equality matter to them.
Gen Z and Millennials who say that they would pay more for sustainable products if it’s the right one.
The notions of sustainability and purpose-driven shopping are on the rise, driven by Gen Z and Millennials who are now the most important and influential consumer group.
81% of Gen-Z consumers say that sustainability, fair trade, ethical labour conditions, and equality matter to them.
We’re building the world’s largest database for sustainable, vegan and purpose-driven brands and using AI to automatically recommend them and their products to consumers while they shop online.
Featuring 450+ brands, it’s the most comprehensive online directory for social good brands.
Brand Directory
Automatically suggests social good brands and products to people while shopping online.
Get the Chrome extension
The M+ iOS app puts the benefit of our platform in the palm of your hands through a simple and user friendly experience.
Get in touch