About us

Re-engineering Consumerism into a Force for GOOD

As a company, Miigle+ is redefining consumerism by using technology to impact consumer behaviors for the benefit of all mankind and the future of our planet.

As a product, Miigle+ makes it easier for you to discover, shop and support products from socially-conscious and eco-friendly brands making a positive difference, whether it’s by sustaining the environment, protecting animal rights or fighting against poverty, hunger and other social challenges the world faces. We want to re-engineer consumerism by empowering people to be conscious consumers and enticing brands to be responsible producers.

This humbling desire to have a positive effect in the world was brought to light in 2003 when as a 20-year old, Miigle’s founder, Luc Berlin was one of six Pre-Med students selected nationwide by the University of Maryland School of Medicine to travel to Mali, West Africa and assist in a Malaria Vaccine Research Program in collaboration with the World’s Health Organization and the National Institute of Health. Luc spent 2 months traveling in rural Mali, conducting research and educating villagers on how to fight against the Malaria epidemic.

Luc may have traded his white lab coat for a career in Technology but his passion for social entrepreneurship and solving some of the biggest problems affecting communities around the world remains vibrant.


Shopping has the power to solve some of our biggest social and environmental problems. Everyone can play a role.


Empowered Consumers

Shopping is ubiquitous; it's a powerful action that happens all over the world to give people access to things they need but with also the potential to solve some of our biggest social and environmental problems.


4 / 22

As a 4 / 22 company, Miigle+ is committed to contribute 4% of our profit and up to 22% of staff time towards social and environmental causes worldwide.



To us + is more than a mathematical symbol. It is a reminder that positive impact can be hard but with vision + action + perseverance + by working together, we can all play a role in making the world a better place.


Social Responsibility

We aim to form partnerships with the following praise-worthy organisations: African Wildlife Foundation, 1% For The Planet, Certified B Corporations, Water.org, The Nature Conservancy, and Planet Aid.

Meet our team

We believe that solving big problems requires great minds, big hearts and people from diverse backgrounds and experiences. Collectively we share decades of different professional and personal experiences, but deep inside, each one of us is really just a hungry, foolish idealist. We believe that if we’re going to do the work that matters most to us, we might as well go big.

Luc Berlin


Michael Evans

Operations & Finance

John Pavlick


Helen Malani

Comms & Partnerships

Pandora Grove

Brand Operations

Sami Eddaikra

iOS Engineer

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