Sustainability is a relatively new concept that has only gained traction in recent years. It's often spoken about in the same breath as "green living" or "eco-friendly," and while it encompasses those things, sustainability is so much more. With sustainability being defined as "meeting the needs of the present generation without compromising the ability of future generations to meet their own needs," it's easy to see why the topic has become more prevalent in recent years.
We're starting to realize that we can't keep living the way we are – consuming resources at an alarming rate and leaving a huge carbon footprint – without eventually causing irreparable damage to our planet.
In this article, we will explore whether sustainability is just a celebrity trend or if it's something that people are committed to. We'll look at why sustainability is gaining popularity and whether people are genuinely invested in making sustainable choices.
What Is Sustainability And Are People Committed To It?
There are several reasons why sustainability has become such a popular topic. One of the biggest reasons is that we're starting to see the effects of climate change more and more. We're seeing stronger hurricanes, more prolonged droughts, more devastating wildfires – and it's only going to get worse. Scientists say that if we don't make some significant changes, the effects of climate change will be irreversible.
Celebrities Who Are Advocates For Sustainability
Many celebrities have become the face of sustainability. Like Leonardo DiCaprio and Al Gore, some of them have been vocal about the issue for years.Leonardo DiCaprio started in a documentary called "The 11th Hour". He warned people about the dangers of climate change and urged them to take action. He's also donated millions of dollars to various environmental causes.
Why Brands Are Adopting A Sustainable Approach
It's not just celebrities getting on board with sustainability – brands are, too. And there's a good reason for it.When customers see that a brand is committed to sustainability, they're more likely to trust it and want to buy from it. Brands such as Paloma Wool are increasing their awareness of producing sustainable fashion.
Obstacles To Sustainability
Despite all of the above, there are still some significant obstacles to sustainability. One of the biggest obstacles is that it can be challenging to change people's behavior. We're creatures of habit, and we often don't like to change the way we live – even if it's for the better.
In some surveys, as many as 16% of respondents said sustainability was too expensive, while 15% requested more information before making lifestyle changes.
That said, there are many Gen Z that are highly interested in sustainability, possibly because they are the ones that will have to face the consequences of our actions today.
The Future Of Sustainability - Is It Here To Stay?
While there has been a lot of progress made regarding sustainability, there's still a long way to go.
There's no doubt that it will take a lot of work – from both individuals and brands – to make sustainability the norm. But if we don't make some significant changes, the future of our planet is at stake. So, it's up to us to decide whether sustainability is a trend or if it's here to stay.
Photo by cottonbro